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ARCHITECTURAL PHOTOGRAPHY

How are you looking to promote your projects in 2021?

IN CONTEXT? 

From brand new buildings, to extensions to repurposing and revitalising disused or tired spaces, portraying how a building sits, fits or stands out in its location is a great way of bringing to the fore a project's position and appearance within a community.  

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AS A PLACE FOR PEOPLE?

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Showcasing the form of a building is always a good place to start. It gives an immediate impression of the interplay of factors that went into the design and quality of the build, refit, restoration or landscaping. But add people to the mix and suddenly those quiet spaces become living places. An occupied building also gives the opportunity to capture users' feedback and show what it was always intended to be: enjoyed! 

WITH SUSTAINABILITY
AS A KEY CONCERN?

Climate change is a huge and complex issue, and in 2021 it can't be ignored. Individually and collectively, policies, promises and changes are being put in place to address this, but how to show what it means (or doesn't mean) in practice? Using visual prompts to start conversations is one way to help promote the cause and play a part. 

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TO HIGHLIGHT OBSTACLES OVERCOME?

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A brief means parameters - whether they are physical, financial or regulatory. So the journey of a project is not always straightforward. How issues are dealt with can say a huge amount about what the problem solvers bring to the table - expertise, ingenuity, resourcefulness. Recording events along one project's timeline could be priceless when it comes to tendering for the next. 

ANOTHER WAY?

Those are just some ways and you probably have a project in mind that you have some ideas for. That's why it would be great to have a good old fashioned chin wag about where you are with promoting your projects and where you want to get to.

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